Band 1 — Creative Scorecard
Hook Rate (Thumbstop)
—
Avg % of impressions that stop
Hold Rate
—
Avg % that keep watching
CTR (Link)
—
Derived from leaderboard
CPL
—
Cost per lead
Active Ads
—
Ads with spend in window
Fatigued / Waste
—
is_waste flagged ads
Band 2 — Weekly Trends (Full History)
Weekly CPL by Niche
Cost per lead trend · niche-wide campaigns included
CL
CF
CS
FR
Weekly New Ads Launched
Unique ads first seen each week
New ads
Band 3 — Ad Leaderboard (CPL Ascending · Worst First)
Ad Performance Table
| Ad Name | Niche | Campaign | Spend | Leads | CPL | Thumbstop | Hold Rate | Days Active | Status |
|---|---|---|---|---|---|---|---|---|---|
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